Sales Manager
On this page
- What's it like to be a Sales Manager?
- How to become a Sales Manager
- Latest Sales Manager jobs
- Top skills and experience for Sales Managers
- Is Sales Manager the right role for you?
- Sales Manager role reviews
What's it like to be a Sales Manager?
Sales Managers are responsible for the sales performance of a product or service, and sometimes the marketing, too. As well as being involved in market research, marketing campaigns and other strategy connected with the product or service for sale, Sales Managers also manage the teams involved in selling, including customer-facing sales staff. Sales Managers typically work within office settings but depending on the industry, they might make shop or factory visits too.
Tasks and duties
- Creating and maintaining client relationships.
- Training sales staff to sell at peak performance.
- Giving sales presentations, attending trade shows and giving product demonstrations.
- Providing an escalated level of customer service for more complex queries or assuaging disgruntled customers.
- Implementing in-store campaigns, promotional strategies and product displays.
- Ensuring sales targets are being met.
- Ensuring prices, warranties and customer documentation are accurate.
- Maintaining a Customer Relationship Management database.
How to become a Sales Manager
Sales Managers usually have a bachelor degree in a relevant subject, plus several years’ experience in sales and/or marketing roles.
Get a bachelor degree in a subject related to sales and marketing, such as economics, marketing, management or communications. This typically takes three years of full-time study.
Gain three or more years of work experience in sales, customer service, account management, or similar roles. Sales Manager is not an entry-level job and companies prefer Sales Managers that have a proven track record in related roles.
