Marketing Specialist

Marketing Specialist 

Anihana | Auckland’s North Shore | Hybrid working by agreement

Want to help grow a New Zealand personal care brand across local and international markets?

Anihana is looking for a hands-on Marketing Specialist to help bring our brand, products and campaigns to life across retail, ecommerce and international markets.

Reporting to our Director of Strategy & International Growth, you’ll work closely with our Director of Sales and external creative and ecommerce partners to deliver brand, trade marketing, content, product launches and retailer programmes.

This is a varied role for someone who enjoys combining creative thinking with strong execution. One day you might be briefing Studio Pask on campaign or packaging assets; the next, preparing launch materials for an international retailer, coordinating content across social and email, or helping bring a new product to market.

What you’ll do

• Maintain and coordinate the annual marketing, campaign and product launch calendar.

• Deliver brand, trade marketing and retailer programmes across New Zealand and international markets.

• Coordinate campaigns, promotions and new product launches across retail and ecommerce channels.

• Prepare retailer presentations, sell sheets, launch packs and other customer-facing marketing materials.

• Brief and coordinate designers, agencies, photographers, content creators and other external partners.

• Manage social media, email and website content within agreed brand and campaign plans.

• Maintain approved brand assets, product content, imagery and marketing materials.

• Coordinate photography, product samples and launch assets.

• Support packaging copy, product information and marketing claims to ensure launch materials are accurate and ready on time.

• Gather consumer reviews, feedback and category insights to identify opportunities and improve future activity.

• Monitor competitor products, pricing, claims, packaging and marketing activity.

• Track marketing spend and campaign performance, and complete post-campaign reviews to identify learnings and improvements.

What you’ll bring

You’ll ideally have 5+ years of practical marketing experience, preferably within FMCG, beauty, personal care, wellness or another consumer-focused business.

You’ll be:

• Highly organised and comfortable managing multiple projects and deadlines.

• Commercially minded, with an interest in how marketing activity contributes to sales and brand growth.

• Confident working across both brand and trade marketing.

• Comfortable coordinating product launches and working with retail customers.

• A clear communicator with strong attention to detail.

• Proactive, resourceful and able to take ownership from brief through to delivery.

• Comfortable working in a lean, fast-moving business where priorities can change quickly.

Experience with Shopify, Klaviyo, Meta, Canva, ecommerce platforms, retailer marketing or international markets would be advantageous.

Why Anihana?

Anihana is a New Zealand personal care brand with products sold across New Zealand and international markets.

We are entering an exciting next stage of growth, with a renewed focus on brand development, innovation, international expansion and building a stronger pipeline of new products.

You’ll join a small, collaborative team where you can work across a broad range of projects, contribute ideas and see the direct impact of your work.

The role is based on Auckland’s North Shore, with hybrid working arrangements by agreement.

Apply

Please apply through SEEK with your CV and a brief note telling us why this role interests you and what you could bring to Anihana.

Applications close Friday 23 October 2026.

Our hiring team will be travelling overseas during the application period. We appreciate your patience and expect to begin responding to applicants from Tuesday 27 October 2026.